The Nautic Almata is a camping that opened its doors in 1973 in the natural reserve of the park dels Aiguamolls de l'Empordà. In 2018 we were commissioned to update and redesign the identity of the brand, the 6 restaurants, signage, merchandising and communication.
The redesign of the logo consisted of a touch-up of the ship sales symbol to lighten it up and give it better visibility in small sizes. The typography was designed to measure taking as inspiration the wood carvings existing in the campsite. We show the summer to the color palette.
The result is a younger, dynamic and versatile brand, which has a more institutional face and a more playful one to apply in merchandising.