The City Council of Montcada i Reixac commissioned us a new brand with a slogan chosen collaboratively with the traders of the city. FEM comerç, barri, Montcada (we do trade, neighborhood, Montcada) is a brand to promote local trade, improve the positioning in the sector, promote the associative model, defend the social value and proximity of trade.
The brand, focused on graphically highlighting FEM, is created with a custom typography based on modules, forceful and dynamic. This constructivist style typography will be part of a language of the rest of the campaigns and promotions of the Department of Commerce and Tourism. We have also created icons in the same style to reflect the different areas of commerce in the city.
