"VIC ETB is a well-known and established sports club in the city of Vic. The growth of VIC ETB and the incorporation of Jufré Cycling led to a fragmented brand structure, making positioning and recognition more challenging. The lack of a clear strategy complicated the understanding of its services and the connection between its different sports divisions.
To address this, ETB Esport was created as an umbrella brand to unify and lead the sports divisions of Club Natació Vic, Jufré Cycling, Inspira, and Esfera. This new visual identity and brand architecture bring coherence and strength to a sports, educational, and recreational project, reinforcing its commitment to sports and the community.
With a strong social purpose, ETB Esport builds a powerful collective narrative while respecting the unique identity of each entity. This structure facilitates individual growth and creates new opportunities for future expansion and positioning strategies.
Project developed with ItemVirtual & brand strategy by Marion Rémédi
