he communication campaign extends the graphic language developed for the exhibition Picasso Cyprus, Encounters with the ceramics of the Mediterranean, creating a consistent visual identity between the exhibition experience and its public communication.
The campaign unfolds through three visual variations, each pairing one of Picasso's ceramic works with a piece from the Cypriot collection, establishing a visual dialogue based on their thematic or formal similarities. Each composition is complemented by a graphic silhouette that enhances the photography and reinforces the relationship between the two works.
Together, the three visuals communicate the diversity of the exhibition while anticipating the connections visitors will discover throughout the exhibition. The typography and colour palette, shared with the exhibition's graphic system, ensure a cohesive visual identity across all communication materials.
