Luciano Aguilar is a company that represents industrial equipment companies, born more than 150 years ago. They wanted to update their identity, communication and web in order to focus on the company values: modernity, technology and service quality.

We redesigned the brand by simplifying the symbol, making it more forceful and recognizable. We create a graphic concept for the catalogues using photographies and a color palette for every sector. The web, custom made, is now better adapted to the company double need: a powerful tool to show the machinery to their future customers and to introduce the company history and philosophy to the represented brands.